Marketing strategyFrom$1,250
Blueprint
Find clarity in your audience, positioning and marketing priorities.
Includes
- Discovery session
- Marketing assessment
- Messaging and channel recommendations
- 90-day roadmap
Marketing, PR + communications consultingGood ideas. Strategy to move them forward.
Dallas-based strategic marketing, public relations and communications for startups, small businesses, nonprofits, agencies and healthcare teams across the U.S. Work with Karren directly, or start on your own with a playbook.
Strategy + PR + Communications + Enablement
Choose your level of support
Start where you are. Grow from there.
Whether you want to do it yourself, need a focused hour of strategy or want a partner for the long run, there’s a place to begin.
01
Do it yourself
Practical playbooks and AI guides with worksheets and toolkits, from $19.
Coming soon: preview → 02Get clarity
A 60-minute session to set priorities and next steps, $250.
Book a session → 03Build the strategy
Strategic packages and focused projects, from $350.
See packages → 04Stay visible
Ongoing communications support, from $500 a month.
See partnerships →AgenciesStartupsSmall businessesMission-driven organizationsHealthcare teams
Start here
Marketing Clarity Session
A focused virtual session to identify your priorities, solve a marketing challenge and define practical next steps.
- 60-minute virtual session
- Pre-session questionnaire
- One-page action plan
Investment$250
Leave with clear priorities and a plan you can act on right away.
Book a Clarity Session →Marketing strategy packages
Choose the support that fits.
Launch + go-to-marketFrom$1,500
Launch with Intention
Introduce a new brand, service, program or initiative with purpose.
Includes
- Launch messaging
- Audience and channel plan
- Pre-launch, launch and post-launch roadmap
- KPIs
Campaign strategyFrom$1,500
Activate the Idea
Build a focused campaign designed to generate awareness, engagement or action.
Includes
- Campaign concept
- Core messaging
- Channel recommendations
- Measurement plan
Ongoing communicationsFrom$1,000/mo
Stay Visible
Maintain momentum through consistent, strategic communications support.
Includes
- Monthly planning
- Defined content and PR deliverables
- Performance review
- Scoped hours
À la carte marketing, PR + communications services
Flexible support. Built around your goals.
Choose a focused project with a clear scope and outcome. Projects from $350
Marketing
- Marketing strategy and audits
- Campaign and go-to-market planning
- Positioning and messaging
- Content and email strategy
Public relations
- PR strategy and outreach
- Press releases and media kits
- Event publicity
- Thought leadership support
Communications
- Communication plans
- Executive and stakeholder messaging
- Website and article copy
- Newsletters and messaging guides
Enablement
- Sales and marketing playbooks
- Presentations and toolkits
- Training materials
- Resource audits
Monthly marketing + communications partnerships
Ongoing support, scoped to you.
Monthly partnershipFrom$500/mo
Communications Essentials
Light-touch monthly planning and a small, defined set of communications deliverables.
Includes
- Monthly planning
- Defined deliverables
- Agreed revision limits
Monthly partnershipFrom$1,000/mo
Stay Visible
Broader ongoing support for content, PR and communications with an agreed monthly scope.
Includes
- Content and PR support
- Performance review
- Scoped hours
More capacity. Without another full-time hire.
White-label or collaborative support for strategy, healthcare marketing, campaigns, launches and enablement.
Request a quote →Prices are starting points and vary by scope, complexity, deliverables and timeline. Monthly packages have agreed deliverable and revision limits. Additional work is quoted separately.
The Playbook Series · Coming soon
DIY marketing playbooks, built from real strategy work.
Practical, fillable marketing, PR and AI workbooks for small businesses, with editable templates and spreadsheet toolkits. Launching soon: tap “Notify me” to be the first to know.
Coming soon
The Launch Playbook
$19From idea to execution in 30 days.
For entrepreneurs, startups and small organizations launching a business, service, program or initiative.
- 30-day action map
- Launch checklist
- Messaging worksheets
- Promotional calendar
- KPI tracker
30-page fillable PDF + Excel toolkit
Notify me when it launches →
Coming soon
The PR Starter Kit
$19Get your story ready to share.
Find your story, get press-ready and pitch the right journalists, podcasts and creators.
- Media pitch templates
- Press release structure
- Media list worksheet
- Outreach tracker
- Follow-up scripts
23-page fillable PDF + Excel toolkit
Notify me when it launches →
Coming soon
The 90-Day Marketing Planner
$29Plan with purpose. Execute with clarity.
Choose a few priorities that matter, plan them across a quarter and measure what works.
- Audience identification
- Marketing priorities
- Channel planning
- Campaign calendar
- Measurement worksheets
30-page fillable PDF + Excel toolkit
Notify me when it launches →Best value · Coming soon
The Growth Toolkit Bundle
Your marketing and communications foundation.
All three playbooks and toolkits, plus a bonus Growth Planning Checklist that shows you how to use them together, quarter after quarter.
- The 90-Day Marketing Planner
- The Launch Playbook
- The PR Starter Kit
- Bonus: Growth Planning Checklist
$49$67Save $18
Notify me when it launches →
Coming soon · Updated quarterly
The AI Advantage: AI for small business
Work smarter. Grow faster.
Your practical guide to choosing, using and getting the most from AI tools to launch, manage and grow your business. Two learning tracks take you from your first prompt to repeatable, automated workflows, using the same real business scenarios.
- 42-page fillable guide, 10 chapters
- Foundations + Growth learning tracks
- 10 Prompt Labs: beginner vs. advanced
- 50-prompt business library (Word)
- AI Tool Guide comparing 7 platforms
- 30-day AI implementation planner (Excel)
- Quarterly Update Notes
- Responsible AI use and data protection
Standard Edition$29 one-time
Core guide, worksheets, prompt library, planner and the current AI Tool Guide.
Notify me →Annual Access$49 per year
Everything in Standard, plus four quarterly tool updates and refreshed workflow examples.
Notify me →Digital downloads for use within your own business or organization. Playbooks are fillable in Adobe Acrobat Reader, Mac Preview and most browsers; toolkits open in Excel or Google Sheets; the AI prompt library opens in Word or Google Docs. AI tool pricing is verified for each edition and may change. Examples are fictional, and results depend on your business.
Questions
Good to know
Should I buy a playbook or work with you directly?
If you have the time and want a clear structure to follow, start with a playbook. If you’d like expert eyes on your situation, a Clarity Session gives you priorities and next steps in one hour. Packages and partnerships are best when you want strategy built with you, or done for you.
Which playbook should I start with?
Start with The 90-Day Marketing Planner if you need an overall plan. Choose The Launch Playbook if you have a specific offer, program or initiative to launch, and The PR Starter Kit if you’re ready to share your story with media. The bundle includes all three and a guide to using them together. To get more done in less time, add The AI Advantage.
What do I receive when I buy a playbook?
A fillable PDF workbook you can type into or print, plus an editable spreadsheet toolkit. You’ll receive them as instant digital downloads. The playbooks are launching soon; use “Notify me” to hear first.
How do The AI Advantage quarterly updates work?
AI tools, features and prices change quickly, so the core guide covers lasting skills and a separate AI Tool Guide covers what changes. Annual Access includes four quarterly updates during your access year (April, July and October refreshes after the January release). Standard Edition includes the tool guide current at the time you buy.
Do I need to be good with technology to use The AI Advantage?
No. The Foundations track starts from the very beginning, and every exercise includes step-by-step instructions, copy-ready prompts and a sample output. If you already use AI, the Growth track shows you how to build more advanced, repeatable workflows.
Can I get help using a playbook?
Yes. Book a Marketing Clarity Session and bring your completed worksheets. We’ll use them to sharpen your plan and next steps.
Are package prices fixed?
Prices are starting points. Every engagement is tailored to a clear scope and outcome, and you’ll receive a custom proposal before any work begins.
Let’s work together
Ready to move your idea forward?
Request a custom proposal or schedule a brief discovery conversation. Share where you are, what you’re working toward and where you’d value support.
Email info@innovatinggood.com